Designer Eye-Roll Moments: 4 Branding Blunders We Can't Help but Notice!
- CC Creative Studio
- Jan 24, 2024
- 2 min read
mismatched fonts :
Picture this: Comic Sans chilling next to Times New Roman, a neon pink script font partying with a bold industrial sans-serif. It's like a typographic showdown gone wrong!
Why it's a no-no: Mismatched fonts create visual chaos and can seriously dent your brand's professionalism.
Do it right: Opt for a harmonious font palette that complements your brand personality. Stick to two or three fonts max – one for headlines, one for body text, and maybe one for accents. Remember, legibility and hierarchy are your BFFs. And please, let's leave Comic Sans for niche, ironic moments.
stock photo frenzy :
Picture this: The classic "generic handshake," the overused office worker gang, or the blurry mountain that's seen it all.
Why it's a no-no: Stock photos scream "I didn't bother being original" and can dull your brand's authenticity.
Do it right: Invest in top-notch custom visuals that embody your brand's unique vibe and values. Consider using user-generated content for a breath of fresh air. Show the world the real you, not just stock photo stereotypes!
colour catastrophe:
Picture this: Imagine a colour palette that's more like a chaotic rainbow explosion, neon clashes, or a snooze-fest in beige.
Why it's a no-no: Colour wields incredible power in branding. The wrong colours can stir up negative vibes, contradict your brand message, and make your content a visual turn-off.
Do it right: Handpick a colour scheme that syncs with your brand's persona and your target audience. Think about color psychology and the emotions you want to evoke. Use colour consistently across all your branding materials for a unified and recognisable look.
inconsistency reigns :
Picture this: Imagine a website with one font, a social media bio with another, and marketing materials sporting a completely different visual style. It's like your branding is going through an identity crisis!
Why it's a no-no: Inconsistency leaves your audience bewildered and makes brand recognition an uphill battle. Your branding should be a well-oiled, cohesive machine, not a jumbled mess.
Do it right: Create a brand style guide that outlines your logo usage, colour palette, fonts, tone of voice, and other key elements. Then, make sure consistency rules the roost – from your website to your social media, packaging, and marketing materials!
Ready to elevate your brand? Let's steer clear of those eye-roll moments together! Discover the keys to impactful branding and leave those blunders behind.
Elevate your brand experience now!
www.cc-creativestudio.com | hello@cc-creativestudio.com | @cc-creativestudio
Comments